Ely was born from the goal of having a square and soft line at the same time: it is distinguished by the body, ending with the characteristic curved mouth, surmounted by a lever slender upwards.

The design choice of having discordant curvatures, or a contrast between sharp and soft lines, creates a formal movement, strong and original. The attractive design is enhanced by eight different shades available for the lever.

The surface of the materials, in addition to communicating quality and performance characteristics, helps to build the first form of communication, pleasant to the touch and sight.